How to start with Rakuten NFT! How do I register and buy, and how is it different from other NFT markets?

Rakuten Group, one of the largest Internet service providers in Japan, made a big splash when it entered the NFT market.

The Rakuten NFT marketplace is operated by Rakuten and is very easy to understand and use. On the other hand, there are some disadvantages that make it different from other NFT marketplaces.

In this article, we will explain its features and purchase method with images for those who want to start using Rakuten NFT.

What is Rakuten NFT?

Rakuten NFT is an NFT market platform operated by Rakuten Group. It allows users to issue, buy, and sell NFTs related to various fields such as animation, music, and sports, and the service is operated especially for the Japanese domestic market. Here, we will explain the features of Rakuten NFT.

What is NFT?

What exactly is an NFT?

NFT stands for “Non-Funsible Token,” which in Japanese means “non-replaceable token. Simply explained, it means “digital data that cannot be replaced.

NFT allows users to identify which data is the original by assigning a kind of unique serial number to each of the digital data of documents, images, and music, which until now have been taken for granted as being easily copied.

The same “blockchain” technology as bitcoin and other virtual currencies is used to manage this data.

One of the major characteristics of NFT is that digital data now has asset value because the real thing can now be distinguished.

Even in the case of real paintings, original genuine works are very valuable, whereas imitations and reproductions are traded at a lower price.

To learn more about the features of NFT, please refer to the following article.


Rakuten Group, one of the largest Internet service providers in Japan, made a big splash when it entered the NFT market[…]

NFT technology is currently being applied in a variety of fields, including art, music, and games.

On the other hand, since NFT is a technology closely tied to virtual currency, most NFT marketplaces require users to purchase with virtual currency or set up a virtual currency wallet, which is a high hurdle to purchase.

Rakuten NFT eliminates such problems, making NFTs more accessible and easy to handle.

Rakuten NFT Features


Rakuten NFT has a very low hurdle to purchase compared to other NFT marketplaces.

What features does RakutenNFT have that make NFT easy to handle?

We will explain the advantages and disadvantages when compared to other NFT marketplaces.

Easy to use with Rakuten ID

Rakuten NFT can be used immediately by simply logging in with Rakuten ID, registering a nickname, and agreeing to the terms of use.

Most NFT marketplaces require users to create a virtual currency wallet such as MetaMask before connecting to the site, which has the disadvantage that the process of creating a wallet is complicated and can be dangerous if the password is leaked.

With Rakuten NFT, however, users do not need to create and manage a wallet because their NFTs are managed by Rakuten.

It is recommended to purchase your first NFT with Rakuten NFT, which has a low hurdle, and then step up to create a virtual currency wallet when you become interested or familiar with the service.

Credit card payment is available

Another major feature of Rakuten NFT is the ability to accept credit card payments.

As mentioned earlier, there is no need to connect a virtual currency wallet.

There are various virtual currency exchanges, but in some cases, there are fees for purchases, and in others, gas fees (fees for virtual currency transactions) are required for transferring money to the wallet.

Rakuten NFT allows you to skip these steps and purchase NFTs immediately by using credit card payment. This eliminates extra fees and also allows you to earn credit card points.

Earn and use Rakuten points

You can also use Rakuten points for purchases at Rakuten NFT. Rakuten allows you to earn points for a variety of services, with a relatively high redemption rate. The ability to use your points to pay with a credit card and use your extra points makes it even easier to purchase NFTs.

Using proprietary blockchains

There are many types of “blockchains” that ensure the non-substitutability of NFTs and are operated separately.

For example, there is the “Bitcoin blockchain” on which the virtual currency Bitcoin operates, and the “Ethereum blockchain” on which the virtual currency Ethereum operates, but the blockchain used in Rakuten NFT is operated independently by Rakuten.

There are several advantages and disadvantages here. Let’s look at them in turn.

Advantages of Proprietary Blockchains

Advantages of using proprietary blockchains include “low-cost operation” and “easy system improvement.

The “low cost of operation” is due to the fact that the transaction processing, which prevents unauthorized copying, does not require huge costs.

There are several different blockchain management methods, including the PoW (Proof of Work) method, which uses many computers to prevent unauthorized copying and consumes a lot of power to operate.

Rakuten NFT cannot be used by ordinary computers to tamper with the data in the blockchain, so it requires fewer computers and can be operated at low cost and low power consumption.

In addition, “the system is easy to improve” is due to the characteristics of the blockchain update method.

In a typical blockchain, any attempt to improve the system requires the majority of the computers processing the blockchain to agree to it.

While this has the aspect of preventing unauthorized updates, it also raises the hurdle for making good updates. On the other hand, since the Rakuten NFT blockchain is managed by Rakuten, the system can be improved and refined by Rakuten itself, and it is easy to reflect the opinions of NFT owners and fans.

Disadvantages of Proprietary Blockchains

Proprietary blockchains also have disadvantages. The major ones are “dependence on Rakuten” and “no connection to other blockchains.

Dependence on Rakuten” means that if Rakuten goes bankrupt or stops handling NFT, for example, the ownership of NFT itself may disappear.

Other Ethereum blockchains, such as the Ethereum blockchain, are decentralized and managed on computers around the world, so this is not the case.

Although Rakuten is one of the largest and most trusted Internet service companies in Japan, the fact that it is completely dependent on the management of expensive NFTs is a major disadvantage.

Another disadvantage is that it is “not tied to other blockchains.

In general blockchains, some virtual currencies and NFTs can be converted to and from multiple blockchains. However, the Rakuten NFT blockchain officially states that tokens cannot be transferred outside of the Rakuten NFT, which makes the scope of using NFTs very narrow.

Explanation of how to use Rakuten NFT with images

From here, we will explain how to use Rakuten NFT specifically.

First, let’s look at how to register.

Rakuten NFT can be easily registered by using Rakuten ID. If you do not have Rakuten ID, please register with Rakuten first.

Rakuten NFT Member Registration and Login

While logged in to Rakuten ID, click “Login / Member Registration” from the top page of Rakuten NFT.

You will be taken to a screen for registering a nickname and agreeing to the Terms of Use. Note that once a nickname is set, it cannot be changed.

You are now registered with Rakuten NFT. If you can access My Page from the icon in the upper right corner, you are logged in.

Purchasing in the Private Marketplace

Now, let’s actually buy NFTs. to purchase NFTs, you can use the “Private Marketplace”. Select from the menu at the top to go to the page.

In the private marketplace, you can search for works available for purchase. Use the “Refine” function on the left or the “Sort by” function on the upper right to search for NFTs, then click on the piece you wish to purchase.

Click on an artwork to see more details.

The same NFT may be exhibited more than once, and this piece has an “Issue Count” of 10, which means that there are 10 originals. Also, the “Number Available to Buy” is 4, indicating that there are 4 out of 10 NFTs on display.

Below that, the “Minimum Price” is 90,000 yen, so the lowest price of the four pieces on display is 90,000 yen, which is the minimum purchase price. To purchase a piece, click on “Select and Buy.

You will then be taken to a screen where you can select which of the four pieces on display you wish to purchase.

The information in the upper left corner shows that the average price is 64,333 yen, and the lowest price is 90,000 yen. The lowest price for the one being exhibited this time is 90,000 yen, which seems a little high compared to the previous transaction history.

In addition, each of the 10 NFTs issued has a serial number assigned to it, although there is no difference in the images. The one listed at 90,000 yen, the lowest price, is #10. In some cases, the value of NFTs increases if the serial number is young or if the number is a close match, such as a zoro-yakuji (zero) number.

After selecting the NFT you wish to purchase, click “Add to Shopping Cart.

Then, click “To purchase” or the shopping cart icon in the upper right corner to move to the shopping cart.

Confirm that the NFT you wish to purchase is in your shopping cart and click on the “Proceed to Purchase” icon.

The purchase method and other information will be displayed. After confirming the information, click “Confirm Order” if there are no problems.

The owner’s data will be rewritten by purchasing NFTs, but it may take some time for the data to be written on the blockchain. It may not be reflected immediately, but do not be impatient.

Listing on a private marketplace

Purchased NFTs can also be listed for sale. To list an item for sale, first select “My Page” from the top right corner of the page.

On My Page, you can check “Transaction History” and from here select “View Moments” for the NFT you wish to list.

Here you can check the details of the NFT you own, and click the “List for Sale” button on the right side.

Then, enter the listing price and click “List for Sale” to complete the listing.

Please note that a 14% sales commission will be charged at this time. The sales commission will be deducted when the NFT is purchased.

Since it is possible to change the selling price or cancel the sale until the item is purchased, please consider the compatibility with the sales commission before listing an item on the market.

When you list an item for sale, the status of the NFT will change from “Holding” to “Listing”.

When an item is purchased, the proceeds can be redeemed by charging the proceeds to Rakuten Cash or withdrawing the proceeds from Rakuten Cash.


So far, we have explained how to register and purchase on Rakuten NFT.

Compared to other NFT markets, it is much easier to register and purchase, so it is recommended for NFT beginners, but on the other hand, it has a drawback that it is a blockchain closed within Rakuten.

We want to get out of this! If you are a beginner, please try to create a virtual currency wallet or purchase on overseas markets such as OpenSea.


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